Archive for October, 2009

7 Reasons Why Your Small Business Needs a Website

Posted by: Tanya on October 23rd, 2009

Many small businesses have the misconception that their business can not benefit from a website. That websites are too expensive or that because they don’t use a computer neither do their potential clients.

Here are 7 reasons why your small business NEEDS a website:

1. A web site lends credibility to your small business. Consumers expect businesses to have a web site and more and more consumers are turning to the internet to research a business service or product before purchasing. If you don’t have a web site you could be losing out to the competition. Even if you operate your business out of your home, a web site can help give your business a professional image.

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5 Steps to Creating a Website That Sells!

Posted by: admin on October 23rd, 2009

Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps:

1. Invest in your Website Copy.

If you want to create a web site that sells then your first investment should be in your web site content.  Your web site is a marketing tool and your web site content should reflect this.  If possible, consider hiring a professional copywriter to produce your web content. If you are writing your own content, remember to appeal to the emotions of your web site visitors.  Always highlight the benefits of your products or services and show what value added features your product or services offer.  Remember to use terminology the general public will understand; don’t get caught up using industry jargon and abbreviations. A well written web site should entice sales and improve your search engine rankings.
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Phishing Alert: Email Telling You to Update Your Email Settings

Posted by: Tanya on October 21st, 2009

A new phishing email is circulating that claims to be an update for your email settings.   It includes an attachment that you are supposed to run to update the new settings or a link to a website with the new settings. DO NOT OPEN THE ATTACHMENT OR VISIT THE WEBSITE.  The email may seem to be authentic, particularly because it will make use of your email and domain. Don’t be fooled.

The attachment and website both contain a Trojan Virus that will log your keystrokes and would make your banking/ credit card info vulnerable.

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