Archive for February, 2012

Using Pinterest to Promote Your Business

Pinterest is a social network that describes itself as an on-line bulletin board, complete with push pins. Basically each user ”pins” the things they like, just as if they were pasting a magazine photo in a scrapbook or hanging it on a cork board.   Pinterest is organized by categories including gifts (by price), home décor, apparel, products, weddings and much more.  The social part of Pinterest comes into play as users can follow each other and check out what other users are pinning.

Unlike other bookmarking or sharing network, like Digg, or Stumbleupon, Pinterest is photo driven. If you take a look a Pinterest you will see that it is full of pictures of products and ideas people love. As a business owner wouldn’t you like that to be photos of your products and ideas?

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How To Get Your Blog Posts Read.

How to get your blog posts read.The majority of website users don’t read your content word by word, instead they scan quickly through the page reading a few words and sentences as they go.  That means your site visitor will avoid large chunks of text and that may mean they are missing out on the awesome information you are sharing.

Use these four quick tips to make your blog posts more reader friendly and your blog marketing efforts more effective.

Use the four-line rule

It is best to keep your paragraphs brief. A good rule of thumb is a maximum of four to five lines of text.   This means breaking your paragraphs up into smaller thoughts that are easier to read on-line.  Ideally aim for one thought per paragraph.

Use meaningful subtitles

Break up the flow of the text in your blog post by using meaningful subtitles. Don’t use silly or clever subtitles that don’t have an obvious relationship to the topic. Subtitles allow site visitors to quickly scan through the article and find the parts that most interest them, so make sure they are relevant to the content.

Keep reading about how to get your blog posts read »

Why I Love WordPress And Why You Will Too!

My love affair with WordPress started a couple years ago when I worked on my first WordPress site. I was instantly enamored with the flexibility, functionality and ease of use.   The first WordPress website I worked on was a blog, but I could see how a WordPress site could be adapted for almost any website or industry.  I was in love… a few years later and I work almost exclusively with WordPress sites.

Let me share with you the reasons I love WordPress.

Flexibility and Functionality

There are so many ways to modify your WordPress site to achieve all sorts of different functionality.   There are probably 20,000 different plugins you can add to your site:  Add forms, slideshows, galleries, eCommerce, event calendars, search engine optimization (SEO) tools, pop overs, create a members only site and much, much more.  Most of the plugins are even free!

Find More Reasons Why I Love WordPress»

How to Use Hash Tags on Twitter

If you are active on Twitter you have probably seen hash tags … but are you using them?   Hash tags are a keyword or keyword phrase that is preceded by the pound sign. For example, #socialmedia  or #tipoftheday.   Hash tags are used to organize and share your tweets with other Twitter users.   Many users use tools to search hash tags they are interested in and follow these streams.     Your objective is to get your tweets in these popular streams.

Hash tags will help others find your posts, so try to use one in every tweet. Of course, it is really important that you only use hash tags that are relevant to your post. Using  #britneyspears on your tweet for your new real estate blog post might seem like a great way to get exposure,  but this is considered spamming and will annoy Twitter users and hurt your reputation.

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Viral Video Marketing – What We Can Learn From Super Bowl Commercials.

Well, it is almost Super Bowl Sunday and many people are just as excited to watch the commercials aired, as they are the actual game.  Super Bowl ads are probably outside your marketing budget since, the estimated price for a 30 second spot, that reaches about 11 million viewers, is $3.5 million.

I know the Super Bowl will be on at my house, although being in Canada, we miss out on many of the high budget American ads. So what do we do? We search out the advertisements and end up watching them on the internet.

My favorite commercial from last year is Volkswagen’s The Force.

Read more about viral video marketing