Why small business owners can’t afford to ignore Social Media any longer

Many small business owners perceive social media as simply a marketing option;   just another marketing tool, like PPC or list building that they may choose to use or not use when promoting their business.  Unfortunately, this is no longer true.   … Continue reading

Finding and Fixing Broken Links on Your Website

Are your web site visitors clicking on a link and ending up with a dreaded page not found error?  Broken links can be a source of frustration for your website visitors and can actually impact your SEO efforts. Sites with … Continue reading

Pinterest Introduces Web Analytics

Pinterest can be a great venue for marketing your business, but like all other marketing efforts it is important to know if your hard work is paying off.  Does anyone even care about pins from your website?  How many people … Continue reading

10 Tips for Making Your Blog More Engaging

Your blog can be an excellent tool for marketing your business online, but your blog will only be an effective tool if it is engaging your site visitors.  That means your blog will be worthless if it is not being … Continue reading

Add a Catalog or Flyer to your WordPress Site

Do you have a large PDF document that you need to add to your WordPress site?  Perhaps, a catalog, brochure, flyer, instructions, or a manual you need to share with your site visitors? You could just link to the PDF … Continue reading

3 Steps for Creating Strong Passwords

I want a password that is easy to remember and type. That’s exactly the kind of password that hackers like. So, say goodbye to lame passwords and follow these steps in creating strong passwords. 1.  Think of a phrase or … Continue reading

Avoiding Social Media Mania

Are you overwhelmed by social media marketing? Do you know what social media platforms will best reach your customers? How often do you need to make posts? Where do I come up with new content ideas? If social media is … Continue reading

Adding an XML Sitemap to your Website

XML sitemaps are a great tool to help ensure that your entire website gets crawled and indexed by search engines.   An XML sitemap is hidden from your website visitors and is different than the sitemap that you provide for website … Continue reading

Preventing Brute Force Attacks

This week one of my client’s WordPress was a victim of a brute force attack.  Luckily the client had a good password but the sheer number of login attempts caused the web host to suspend his service because of Terms … Continue reading

Understanding Some Important Google Analytic Results

Most website owners have some sort of analytics tracking installed on their website but I find they do not look at the results regularly and quite often they don’t really understand what they mean. In this article I am going … Continue reading