A picture is worth a thousand words or so the saying goes, so how much thought should you put into the pictures you use on your website, blog or e-mail newsletter? Pictures can be great assets to your website, but the wrong picture can create confusion and a poor quality photo can give the impression that your business is less than professional. So how should you choose the images you use?
Eye Catching but Relevant
Choose photos that are stunning. The photos should attract attention and make your readers curious about the story. The pictures should relate to the content and can even help tell your story, but try to avoid images that are too cliché. Extreme close ups or unusual camera angles can make your images stand out, but don’t get so abstract that the reader can’t figure out the relationship of the picture to your story.
