In my last blog post I pointed out that web professionals know the elements of good web design and will use this knowledge and experience to build you an a truly effective website. I promised to outline the elements that I think make an effective web design, so here they are:
Purposeful Design – What is the ultimate purpose of the web site? Is it to generate leads? Is it to sell products online? Is it to build a mailing list? Is it all of these things and more? A professional web designer will know how to position elements on your web page to create effective calls to action to help you accomplish your goals. An effective website is also well written – consider hiring a copywriter too!
Consider this…
If you are reading this you are probably aware that it is time to make changes to your website. So how do you determine if you should just make updates to your site or if you are in need of a complete redesign? I have outlined three main factors that can indicate that Band-Aid fixes won’t work and it is time for a complete redesign.
A picture is worth a thousand words or so the saying goes, so how much thought should you put into the pictures you use on your website, blog or e-mail newsletter? Pictures can be great assets to your website, but the wrong picture can create confusion and a poor quality photo can give the impression that your business is less than professional. So how should you choose the images you use?
