The majority of website users don’t read your content word by word, instead they scan quickly through the page reading a few words and sentences as they go.  That means your site visitor will avoid large chunks of text and that may mean they are missing out on the awesome information you are sharing.

Use these four quick tips to make your blog posts more reader friendly and your blog marketing efforts more effective.

Use the four-line rule

It is best to keep your paragraphs brief. A good rule of thumb is a maximum of four to five lines of text.   This means breaking your paragraphs up into smaller thoughts that are easier to read on-line.  Ideally aim for one thought per paragraph.

Use meaningful subtitles

Break up the flow of the text in your blog post by using meaningful subtitles. Don’t use silly or clever subtitles that don’t have an obvious relationship to the topic. Subtitles allow site visitors to quickly scan through the article and find the parts that most interest them, so make sure they are relevant to the content.

Keep reading about how to get your blog posts read »