Archive for the ‘Small Business’ Category

DIY Web Site Nightmares – Why You Need a Professional.

Consider this…

… You are starting a new business and decide that instead of renting an office you are going to build one yourself.   It can’t be too hard, new houses and buildings pop up seemingly overnight.   You think, “If they can do it, surely I can do it too.”

Make sense?  Of course not!  Not only are you going to be focusing your time, energy and money on something you are not an expert in but seriously do you really think that you can build an office that is safe and functional? Read More »

Create an Awesome Email Signature for your Gmail/Yahoo/MSN Email.

I often have clients asking me how to create a better, more effective html email signature for their gmail/yahoo/aol/msn email.   Specifically, they want to know how to add images or social media links to their signature.  The signature capabilities in these online email providers can be a little limiting, so I recommend a nifty browser add-on – WiseStamp.

WiseStamp makes it easy to customize your signature by changing fonts, sizes, colors, and adding images like your photo or a logo.  It is also super easy to add your social media profiles or instant messaging profiles to your signature.

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Is it Time for a Website Redesign?

If you are reading this you are probably aware that it is time to make changes to your website.  So how do you determine if you should just make updates to your site or if you are in need of a complete redesign?  I have outlined three main factors that can indicate that Band-Aid fixes won’t work and it is time for a complete redesign.

How to recognize when it is time for a web site redesign:

Website Not Performing –Is your site just not generating the leads you want and more importantly need to make your business more profitable?  Either you are not getting the Search Engine results you want or your website is not converting website visitors into customers. Read More »

How Much Will a Website Cost?

This week I received an inquiry about a website design and the customer indicated that they wanted a 5 page website and they had a budget of $50-100.  I take pride in trying to find the best solution for every budget but some people obviously have unreasonable expectations.      I felt like telling her that I would like to engage in her services (life coaching) but I only had a budget of $5.  Would that be a reasonable expectation on my part? No and neither is expecting to have a custom website for $50-$100.

So how much will a website cost? 

Answering that question, is sort of like saying how much does a car cost?   There are so many variables that determine the price of a car – brand, options, make, model, year, etc. . .   And the same holds true for a website.

Learn what factors influence the cost of a website

How to Keep Your Customers Coming Back and Improve Customer Retention

Why do some businesses offer points, stamps or every tenth coffee for free?

These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back.  The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.

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