Facebook is a like a living organism constantly changing and adapting. The company philosophy on change is evident in one of their internal slogans, “Move Fast and Break Things.” Nothing stands in the way of progress… but what does that mean for users like us? It means we have to constantly relearn how to do things in Facebook.
After the launch of Timeline for Facebook Pages, one of the new things I had to relearn was how to find was a list of people who like my business page.
There is a nice little icon that shows how many people like the page but when you click on it, it just provides a summary and some demographics. It doesn’t show you who actually likes your page.
Believing that “If you build it, they will come” might have worked in Field of Dreams and Wayne’s World 2, but as a small business owner you are probably finding that is not the case with your Facebook page. Does this sound familiar — you have a Facebook page and a few fans, but you really don’t seem to be growing your fan base; now you are wondering what you can do to get more fans.
Pinterest is a social network that describes itself as an on-line bulletin board, complete with push pins. Basically each user ”pins” the things they like, just as if they were pasting a magazine photo in a scrapbook or hanging it on a cork board. Pinterest is organized by categories including gifts (by price), home décor, apparel, products, weddings and much more. The social part of Pinterest comes into play as users can follow each other and check out what other users are pinning.
If you are active on Twitter you have probably seen hash tags … but are you using them? Hash tags are a keyword or keyword phrase that is preceded by the pound sign. For example, #socialmedia or #tipoftheday. Hash tags are used to organize and share your tweets with other Twitter users. Many users use tools to search hash tags they are interested in and follow these streams. Your objective is to get your tweets in these popular streams.
