Archive for the ‘Social Media Marketing’ Category

How to Use Hash Tags on Twitter

If you are active on Twitter you have probably seen hash tags … but are you using them?   Hash tags are a keyword or keyword phrase that is preceded by the pound sign. For example, #socialmedia  or #tipoftheday.   Hash tags are used to organize and share your tweets with other Twitter users.   Many users use tools to search hash tags they are interested in and follow these streams.     Your objective is to get your tweets in these popular streams.

Hash tags will help others find your posts, so try to use one in every tweet. Of course, it is really important that you only use hash tags that are relevant to your post. Using  #britneyspears on your tweet for your new real estate blog post might seem like a great way to get exposure,  but this is considered spamming and will annoy Twitter users and hurt your reputation.

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Improve Your Social Media Marketing With These 3 Quick Tips

Social Media TipsSo you have set up a Facebook page, Twitter account or have a profile on linkedin… now what? If you are wondering what you should or shouldn’t be posting on your social media accounts, here are some quick tips.

Share Information

Social media isn’t just about entertainment.  People are looking for information and sharing how-to’s, did you knows, or other tips or tricks is a great way to share information without resorting to those boring ineffective links to your products and services.

For example as a web designer – rather than posting something like

“Do you need a website redesign?”  (With a link to my website services)

maybe I could post

“Is the font on your website too small? Did you know that 85% of website visitors use a screen resolution higher than 1024 x 768.” (With a link to my web site services)

The second post is much more interesting and can stimulate a conversation.

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What Are QR Codes And How Can My Small Business Use Them?

You may have noticed some Quick Response (QR) Codes and other two dimensional (matrix) bar codes cropping up in magazines, on signage, product packaging and many more places.  QR codes are a great tool to help engage your customers and provide immediate access to information and content that can help build your relationship and promote your products and services.
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How to Add a Facebook Send Button to Your Website or WordPress Blog

Facebook just released new share/connect functionality in the form of Send Button.  The send button enables your site visitors to send your content directly to their friends as a private message.   Unlike the share and like buttons, which post to a users wall, the send message may be more effective as it targets individuals or Groups. Presumably the recipients would have more interest in the content, otherwise why would someone send directly to them?

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How to Set Up a Personalized Facebook Username / URL

Finally Get Rid of Those Crazy Long Facebook Page URL’s

In June 2009, Facebook introduced vanity URL’s (usernames) also called short urls or  personalized URL’s for both your individual profile and for fan pages. When facebook usernames were first released  there was a lot of promotion about the change and people rushed to get their desired usernames.  Almost two years later,  I am coming across many businesses and individuals who haven’t set up their vanity name.   I find that many small business owners who are just developing their presence on Facebook don’t know about usernames or how to go about setting one up.

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Flickr improves share functionality to include Facebook & Twitter

Do you use Flickr to store and organize your photos?  Well, sharing these photos just got a whole lot easier.

Previously you were only able to share your Flickr images with friends and family using email, but last week Flickr updated their share function to include popular social media.   With this new functionality, you can now share your photostreams, sets, and groups on Facebook, Twitter, Tumblr, Blogger, Worpress.com.

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Blog More, Tweet More, Email More, Facebook Less

I just attended a great Webinar by Dan Zarrella and Hub Spot on the “The Science of Timing” (Knowing when and how to focus your social media marketing efforts to get the best response.)  Dan identified the best times to send your tweets or post your blogs, update your facebook page and send your email campaigns.

A few points really stood out for me that are worth mentioning:

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