Usability specialist, Jack Krug sums up web usability in the title of his book, “Don’t Make Me Think”. That is the bottom line; do not make it hard for your site visitors to find what they are looking for. The easiest way to that is to ensure your web site conforms to some simple web standards.
Archive for the ‘web design’ Category
Is It Time for a Web Site Redesign?
Ever notice how sometimes a fresh coat of paint can revitalize a room in your house, the same thing is true with your website design. It is easy for small businesses to forget about their web site once it is all up and running. Like all your marketing materials, it is important to keep your web site fresh and inviting. A web site redesign is a great way to spark new interest in your website not to mention a great way to show your clients that your business is growing.
Take this 30-second test to see if you should be considering a web site redesign.
Ever notice how sometimes a fresh coat of paint can revitalize a room in your house, the same thing is true with your website design. It is easy for small businesses to forget about their web site once it is all up and running. Like all your marketing materials, it is important to keep your web site fresh and inviting. A web site redesign is a great way to spark new interest in your website not to mention a great way to show your clients that your business is growing.
Take this 30-second test to see if you should be considering a web site redesign.
Is the Open for Business Sign Up But The Door Locked?
While getting the mail yesterday I discovered what I assume are moles destroying my front yard. I took to the web to confirm my suspicions and find a solution. In my surfing came a across a website that looked terrible.
The site was not displaying properly in Firefox – the header was shifted to the left and the site content to the left, and part of the content was overlapping and completely unreadable. (I flipped over to Internet Explorer and the site was readable.) In February 2011 42% of web users were using Firefox. [w3schools.com] Yikes! That is a lot of users that would not be able to use that site. I would imagine that the bounce rate on this site is rather high. The website in Firefox was like business with a locked door; I could see through the window but I could not get in to get what I wanted.
While getting the mail yesterday I discovered what I assume are moles destroying my front yard. I took to the web to confirm my suspicions and find a solution. In my surfing came a across a website that looked terrible.
The site was not displaying properly in Firefox – the header was shifted to the left and the site content to the left, and part of the content was overlapping and completely unreadable. (I flipped over to Internet Explorer and the site was readable.) In February 2011 42% of web users were using Firefox. [w3schools.com] Yikes! That is a lot of users that would not be able to use that site. I would imagine that the bounce rate on this site is rather high. The website in Firefox was like business with a locked door; I could see through the window but I could not get in to get what I wanted.
7 Reasons Why Your Small Business Needs a Website
Many small businesses have the misconception that their business can not benefit from a website. That websites are too expensive or that because they don’t use a computer neither do their potential clients.
Here are 7 reasons why your small business NEEDS a website:
1. A web site lends credibility to your small business. Consumers expect businesses to have a web site and more and more consumers are turning to the internet to research a business service or product before purchasing. If you don’t have a web site you could be losing out to the competition. Even if you operate your business out of your home, a web site can help give your business a professional image.
Many small businesses have the misconception that their business can not benefit from a website. That websites are too expensive or that because they don’t use a computer neither do their potential clients.
Here are 7 reasons why your small business NEEDS a website:
1. A web site lends credibility to your small business. Consumers expect businesses to have a web site and more and more consumers are turning to the internet to research a business service or product before purchasing. If you don’t have a web site you could be losing out to the competition. Even if you operate your business out of your home, a web site can help give your business a professional image.
5 Steps to Creating a Website That Sells!
Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps:
1. Invest in your Website Copy.
If you want to create a web site that sells then your first investment should be in your web site content. Your web site is a marketing tool and your web site content should reflect this. If possible, consider hiring a professional copywriter to produce your web content. If you are writing your own content, remember to appeal to the emotions of your web site visitors. Always highlight the benefits of your products or services and show what value added features your product or services offer. Remember to use terminology the general public will understand; don’t get caught up using industry jargon and abbreviations. A well written web site should entice sales and improve your search engine rankings.
Read More »
Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps:
1. Invest in your Website Copy.
If you want to create a web site that sells then your first investment should be in your web site content. Your web site is a marketing tool and your web site content should reflect this. If possible, consider hiring a professional copywriter to produce your web content. If you are writing your own content, remember to appeal to the emotions of your web site visitors. Always highlight the benefits of your products or services and show what value added features your product or services offer. Remember to use terminology the general public will understand; don’t get caught up using industry jargon and abbreviations. A well written web site should entice sales and improve your search engine rankings.
Read More »
