I just attended a great Webinar by Dan Zarrella and Hub Spot on the “The Science of Timing” (Knowing when and how to focus your social media marketing efforts to get the best response.) Dan identified the best times to send your tweets or post your blogs, update your facebook page and send your email campaigns.
A few points really stood out for me that are worth mentioning:
Do not shy away from the weekends.
Based in Dan’s research it turns out weekends can be very effective marketing times even for B2B industries. Most people do not separate their personal and business email accounts so they are still seeing your content on the weekend and people may actually have more time to comment on your posts or retweet on the weekend.
Use facebook sparingly
Unlike your blog readers, twitter followers and email subscribers, Facebook users are very sensitive to the frequency in which you post. If you post several times a day and start clogging up your users’ News Feeds, they can get frustrated and not like you anymore. (Literally and figuratively) On the flip side it is safe to blog more, tweet more and email more.
Post on your blogs based on responses you wish to receive
Links to blog posts tend to be higher in the morning as people scour the web for new content to link to on twitter or their own blogs. Comments on blogs tend to be more frequent in evenings or weekends when people have more time.
Of course, these are very broad generalizations and these strategies may or may not work best with your business model and target market. Look at these as new opportunities for testing your social media marketing.
Interested in learning more? View webinar presentation and slides here.