Posts Tagged ‘email marketing’

Don’t Make this Costly Mistake in your Next Email Marketing Campaign

laptopI received an email the other day from a company [name withheld to protect the guilty!] that provides online booking software for spas. This is a great functionality to add to a website and I have recommended them to more than one web design client in the past. My bone of contention wasn’t with the actual business but rather, with the email I received.  The email was of a promotional nature and had a great special for the month of May.   Fantastic!  I actually thought about sharing the details on Twitter until I tried to find a link on the email to their website.  There was not one active link to their website. That meant if I really wanted to share the site I would have had to type in the url or Google it.   Guess what? I couldn’t be bothered.  I was too busy and moved on to the next email in my very full inbox.

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