Posts Tagged ‘viral marketing’

Viral Video Marketing – What We Can Learn From Super Bowl Commercials.

Posted by: admin on February 3rd, 2012

Well, it is almost Super Bowl Sunday and many people are just as excited to watch the commercials aired, as they are the actual game.  Super Bowl ads are probably outside your marketing budget since, the estimated price for a 30 second spot, that reaches about 11 million viewers, is $3.5 million.

I know the Super Bowl will be on at my house, although being in Canada, we miss out on many of the high budget American ads. So what do we do? We search out the advertisements and end up watching them on the internet.

My favorite commercial from last year is Volkswagen’s The Force.

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Don’t Make this Costly Mistake in your Next Email Marketing Campaign

Posted by: Tanya on May 26th, 2009

laptopI received an email the other day from a company [name withheld to protect the guilty!] that provides online booking software for spas. This is a great functionality to add to a website and I have recommended them to more than one web design client in the past. My bone of contention wasn’t with the actual business but rather, with the email I received.  The email was of a promotional nature and had a great special for the month of May.   Fantastic!  I actually thought about sharing the details on Twitter until I tried to find a link on the email to their website.  There was not one active link to their website. That meant if I really wanted to share the site I would have had to type in the url or Google it.   Guess what? I couldn’t be bothered.  I was too busy and moved on to the next email in my very full inbox.

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