So you have set up a Facebook page, Twitter account or have a profile on linkedin… now what? If you are wondering what you should or shouldn’t be posting on your social media accounts, here are some quick tips.
Share Information
Social media isn’t just about entertainment. People are looking for information and sharing how-to’s, did you knows, or other tips or tricks is a great way to share information without resorting to those boring ineffective links to your products and services.
For example as a web designer – rather than posting something like
“Do you need a website redesign?” (With a link to my website services)
maybe I could post
“Is the font on your website too small? Did you know that 85% of website visitors use a screen resolution higher than 1024 x 768.” (With a link to my web site services)
The second post is much more interesting and can stimulate a conversation.
Be Engaging
Respond to replies or comments in a timely manner. Retweet or share other fun and informative information. Social media is just that – social, so make conversation. Some times this means sharing advice, answering or asking questions and connecting with your followers.
Invite your followers to share their stories. One of my favorite authors, Vince Flynn, asks his facebook followers to share pictures of them reading his books. This is a great way for you to get your followers engaged in your brand!
Speck, a phone case manufacturer, has been posting pictures on Facebook that show how their staff coordinate their (Speck, of course) phone cases to their outfits. This is a really fun way to show the variety of styles of phone cases they have. They have also invited fans to share their photos of matching speck cases.
Quality over Quantity
It is important to update social media regularly but don’t overdo it. Followers get turned off by information overload or too much repetition.
