Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps:
1. Invest in your Website Copy.
If you want to create a web site that sells then your first investment should be in your web site content. Your web site is a marketing tool and your web site content should reflect this. If possible, consider hiring a professional copywriter to produce your web content. If you are writing your own content, remember to appeal to the emotions of your web site visitors. Always highlight the benefits of your products or services and show what value added features your product or services offer. Remember to use terminology the general public will understand; don’t get caught up using industry jargon and abbreviations. A well written web site should entice sales and improve your search engine rankings.
2. Use an Effective Website Layout
The layout of your web site is critical to your online success. Understand your web site Real Estate. Always keep your most important marketing messages at the top of your website and don’t fill up the top of your page with huge graphics and logos. If your web site visitors have to scroll down to find your sales pitch, you might be losing customers before they even see the message. (You will often hear this practice referred to as keeping the message “above the fold”.) Keep your site easy to navigate; include two navigation systems and a sitemap when possible. Potential customers will get turned off if they can’t find what they are looking for.
3. Eliminate apprehensions about buying online.
4. Show satisfaction with your products or services with testimonials from past clients.
Great reviews about your products and services are an excellent marketing tool, but make sure your testimonials are legitimate (and verifiable). There are great audio tools that allow you to implement audio testimonials on your website, but even written testimonials will have a big impact on your potential buyers. Highlight elements of the testimonial for maximum impact and be sure to “legitimize” the testimonial by including the person’s title, business name and website address if appropriate.
5. Ask for the Sale!