Most website owners have some sort of analytics tracking installed on their website but I find they do not look at the results regularly and quite often they don’t really understand what they mean. In this article I am going to examine a couple important search engine results and what they mean for your website.
In my last blog post I pointed out that web professionals know the elements of good web design and will use this knowledge and experience to build you an a truly effective website. I promised to outline the elements that I think make an effective web design, so here they are: Purposeful Design – What… [Read More]
Consider this… … You are starting a new business and decide that instead of renting an office you are going to build one yourself. It can’t be too hard, new houses and buildings pop up seemingly overnight. You think, “If they can do it, surely I can do it too.” Make sense? Of course not! … [Read More]
If you are reading this you are probably aware that it is time to make changes to your website. So how do you determine if you should just make updates to your site or if you are in need of a complete redesign? I have outlined three main factors that can indicate that Band-Aid fixes… [Read More]
A picture is worth a thousand words or so the saying goes, so how much thought should you put into the pictures you use on your website, blog or e-mail newsletter? Pictures can be great assets to your website, but the wrong picture can create confusion and a poor quality photo can give the impression… [Read More]
Facebook just released new share/connect functionality in the form of Send Button. The send button enables your site visitors to send your content directly to their friends as a private message. Unlike the share and like buttons, which post to a users wall, the send message may be more effective as it targets individuals or… [Read More]
Usability specialist, Jack Krug sums up web usability in the title of his book, “Don’t Make Me Think”. That is the bottom line; do not make it hard for your site visitors to find what they are looking for. The easiest way to that is to ensure your web site conforms to some simple web… [Read More]
Ever notice how sometimes a fresh coat of paint can revitalize a room in your house, the same thing is true with your website design. It is easy for small businesses to forget about their web site once it is all up and running. Like all your marketing materials, it is important to keep your… [Read More]
While getting the mail yesterday I discovered what I assume are moles destroying my front yard. I took to the web to confirm my suspicions and find a solution. In my surfing came a across a website that looked terrible. The site was not displaying properly in Firefox – the header was shifted to the… [Read More]
Roberta from Mark McCabe Repair and Service, contacted me looking for a small site that had a retro feel to it and that she could update herself. The target audience for this site is rural farmers who may not be web savvy, so we needed to ensure the site was easy to read and navigate.