Pinterest can be a great venue for marketing your business, but like all other marketing efforts it is important to know if your hard work is paying off. Does anyone even care about pins from your website? How many people have seen your pins? Is your website generating any traffic from Pinterest? If you are… [Read More]
FREE Social Media Plugins for WordPress
Promoting your WordPress blog is essential to building readership and increasing search engine rankings. I have pulled together some of my favorite WordPress plugins that make managing your social media marketing efforts a little easier. I have identified four main areas of social media marketing that you need to focus on: Automating your social media… [Read More]
Commenting Etiquette – How to Successfully Comment on Other Blogs.
Networking and online conversation are becoming critical elements of your online marketing strategy. Most people think of social media discussion when they think of online networking, but successful networking strategy also includes blog commenting. Blog commenting is an excellent way to position yourself as an expert and to build your brand online. As is the… [Read More]
Using Pinterest to Promote Your Business
Pinterest is a social network that describes itself as an on-line bulletin board, complete with push pins. Basically each user ”pins” the things they like, just as if they were pasting a magazine photo in a scrapbook or hanging it on a cork board. Pinterest is organized by categories including gifts (by price), home décor,… [Read More]
How To Get Your Blog Posts Read.
The majority of website users don’t read your content word by word, instead they scan quickly through the page reading a few words and sentences as they go. That means your site visitor will avoid large chunks of text and that may mean they are missing out on the awesome information you are sharing. Use… [Read More]
Viral Video Marketing – What We Can Learn From Super Bowl Commercials.
Well, it is almost Super Bowl Sunday and many people are just as excited to watch the commercials aired, as they are the actual game. Super Bowl ads are probably outside your marketing budget since, the estimated price for a 30 second spot, that reaches about 11 million viewers, is $3.5 million. I know the… [Read More]
9 Steps to a Bigger, Better Email List
An email mailing list is an excellent tool for cultivating relationships with potential and existing clients. So you may be asking, how do I grow my mailing list? I have put together 9 real world steps you can take to increase email list subscribers. 1. Offer a freebie. Give your site visitors a reason to… [Read More]
What Are QR Codes And How Can My Small Business Use Them?
You may have noticed some Quick Response (QR) Codes and other two dimensional (matrix) bar codes cropping up in magazines, on signage, product packaging and many more places. QR codes are a great tool to help engage your customers and provide immediate access to information and content that can help build your relationship and promote… [Read More]
How to Keep Your Customers Coming Back and Improve Customer Retention
Why do some businesses offer points, stamps or every tenth coffee for free? These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business… [Read More]
How to Set Up a Personalized Facebook Username / URL
Finally Get Rid of Those Crazy Long Facebook Page URL’s In June 2009, Facebook introduced vanity URL’s (usernames) also called short urls or personalized URL’s for both your individual profile and for fan pages. When facebook usernames were first released there was a lot of promotion about the change and people rushed to get their… [Read More]