Pinterest can be a great venue for marketing your business, but like all other marketing efforts it is important to know if your hard work is paying off. Does anyone even care about pins from your website? How many people have seen your pins? Is your website generating any traffic from Pinterest?
If you are wondering about the success of your social media efforts on Pinterest, you will be happy to know that this month Pinterest introduced analytics. With this new analytics tool, you will be able to monitor how users interact with pins that originate from your website. Pretty cool!
So just what will these analytics tell you?
With the analytics, you will be able to see how many people pinned or repinned images from your site to their boards. You will learn how many images from your site are pinned or repinned daily and how many people actually pinned or repinned your images.
You will also be able to see the exposure of your pinned images both in terms of impressions and reach. Impressions will show you how many times your image has appeared on the main Pinterest Feed and reach will show you the daily average number of people who saw your images.
The analytics will also show you how much web traffic your site has gained directly from Pinterest. Clicks will show you the daily number of clicks to your website and visitors will show you the number of people who visited your site from Pinterest.
Analytics will also show you your most repined images, the most clicked images and the most recent pins. This information will give you a visual overview showing which of your pins are most popular.
How to Access Pinterest Analytics
In order to access analytics you need a business Pinterest account or you must have a website listed in your profile.
The first thing you will need to do, is convert your Pinterest account to the new look. Hover over the profile menu and click Switch to the New Look.
Secondly, if you haven’t already done, so verify your website. If you see your website in your profile with a check mark beside it you are already verified. If you need to verify your website, edit your profile and you will see a verify button next to your website address. Click the button and follow the instructions. (Basically you will need to download a file and upload it to your website.)
Once you have verified your website you can access analytics. Just hover over the profile menu and select analytics.
Take your time and review your Pinterest activity!
If you have questions about your Pinterest analytics, share them.