Networking and online conversation are becoming critical elements of your online marketing strategy. Most people think of social media discussion when they think of online networking, but successful networking strategy also includes blog commenting. Blog commenting is an excellent way to position yourself as an expert and to build your brand online. As is the… [Read More]
Viral Video Marketing – What We Can Learn From Super Bowl Commercials.
Well, it is almost Super Bowl Sunday and many people are just as excited to watch the commercials aired, as they are the actual game. Super Bowl ads are probably outside your marketing budget since, the estimated price for a 30 second spot, that reaches about 11 million viewers, is $3.5 million. I know the… [Read More]
Don’t Make this Costly Mistake in your Next Email Marketing Campaign
I received an email the other day from a company [name withheld to protect the guilty!] that provides online booking software for spas. This is a great functionality to add to a website and I have recommended them to more than one web design client in the past. My bone of contention wasn’t with the… [Read More]
