The majority of website users don’t read your content word by word, instead they scan quickly through the page reading a few words and sentences as they go. That means your site visitor will avoid large chunks of text and that may mean they are missing out on the awesome information you are sharing. Use… [Read More]
Improve Your Social Media Marketing With These 3 Quick Tips
So you have set up a Facebook page, Twitter account or have a profile on linkedin… now what? If you are wondering what you should or shouldn’t be posting on your social media accounts, here are some quick tips. Share Information Social media isn’t just about entertainment. People are looking for information and sharing how-to’s,… [Read More]
What Are QR Codes And How Can My Small Business Use Them?
You may have noticed some Quick Response (QR) Codes and other two dimensional (matrix) bar codes cropping up in magazines, on signage, product packaging and many more places. QR codes are a great tool to help engage your customers and provide immediate access to information and content that can help build your relationship and promote… [Read More]
How to Keep Your Customers Coming Back and Improve Customer Retention
Why do some businesses offer points, stamps or every tenth coffee for free? These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business… [Read More]
Blog More, Tweet More, Email More, Facebook Less
I just attended a great Webinar by Dan Zarrella and Hub Spot on the “The Science of Timing” (Knowing when and how to focus your social media marketing efforts to get the best response.) Dan identified the best times to send your tweets or post your blogs, update your facebook page and send your email… [Read More]
5 Steps to Creating a Website That Sells!
Creating an effective web site that sells your products or services will be less daunting if you follow these simple steps: 1. Invest in your Website Copy. If you want to create a web site that sells then your first investment should be in your web site content. Your web site is a marketing tool… [Read More]
How to Grow Your Mailing List with your Facebook Fan Page.
Internet marketers are always looking for new ways to build or grow their mailing lists and your Facebook Fan page can be one more way to develop a steady stream of new subscribers. Adding your subscriber opt-in box and to your Fanpage is super easy.
Don’t Make this Costly Mistake in your Next Email Marketing Campaign
I received an email the other day from a company [name withheld to protect the guilty!] that provides online booking software for spas. This is a great functionality to add to a website and I have recommended them to more than one web design client in the past. My bone of contention wasn’t with the… [Read More]
