Believing that “If you build it, they will come” might have worked in Field of Dreams and Wayne’s World 2, but as a small business owner you are probably finding that is not the case with your Facebook page. Does this sound familiar — you have a Facebook page and a few fans, but you… [Read More]
Timeline for Facebook Pages – Are You Ready?
This past week Facebook announced that it will be launching the Timeline layout for Facebook Business or Brand Pages. You can adopt the new look now or wait until Facebook changes the look for you on March 30th, 2012. The changes are fairly significant and will definitely impact the way your Facebook Page works, so… [Read More]
Using Pinterest to Promote Your Business
Pinterest is a social network that describes itself as an on-line bulletin board, complete with push pins. Basically each user ”pins” the things they like, just as if they were pasting a magazine photo in a scrapbook or hanging it on a cork board. Pinterest is organized by categories including gifts (by price), home décor,… [Read More]
How to Use Hash Tags on Twitter
If you are active on Twitter you have probably seen hash tags … but are you using them? Hash tags are a keyword or keyword phrase that is preceded by the pound sign. For example, #socialmedia or #tipoftheday. Hash tags are used to organize and share your tweets with other Twitter users. Many users use… [Read More]
Improve Your Social Media Marketing With These 3 Quick Tips
So you have set up a Facebook page, Twitter account or have a profile on linkedin… now what? If you are wondering what you should or shouldn’t be posting on your social media accounts, here are some quick tips. Share Information Social media isn’t just about entertainment. People are looking for information and sharing how-to’s,… [Read More]
What Are QR Codes And How Can My Small Business Use Them?
You may have noticed some Quick Response (QR) Codes and other two dimensional (matrix) bar codes cropping up in magazines, on signage, product packaging and many more places. QR codes are a great tool to help engage your customers and provide immediate access to information and content that can help build your relationship and promote… [Read More]
How to Add a Facebook Send Button to Your Website or WordPress Blog
Facebook just released new share/connect functionality in the form of Send Button. The send button enables your site visitors to send your content directly to their friends as a private message. Unlike the share and like buttons, which post to a users wall, the send message may be more effective as it targets individuals or… [Read More]
How to Set Up a Personalized Facebook Username / URL
Finally Get Rid of Those Crazy Long Facebook Page URL’s In June 2009, Facebook introduced vanity URL’s (usernames) also called short urls or personalized URL’s for both your individual profile and for fan pages. When facebook usernames were first released there was a lot of promotion about the change and people rushed to get their… [Read More]
Flickr improves share functionality to include Facebook & Twitter
Do you use Flickr to store and organize your photos? Well, sharing these photos just got a whole lot easier. Previously you were only able to share your Flickr images with friends and family using email, but last week Flickr updated their share function to include popular social media. With this new functionality, you can… [Read More]
Blog More, Tweet More, Email More, Facebook Less
I just attended a great Webinar by Dan Zarrella and Hub Spot on the “The Science of Timing” (Knowing when and how to focus your social media marketing efforts to get the best response.) Dan identified the best times to send your tweets or post your blogs, update your facebook page and send your email… [Read More]
