Consider this… … You are starting a new business and decide that instead of renting an office you are going to build one yourself. It can’t be too hard, new houses and buildings pop up seemingly overnight. You think, “If they can do it, surely I can do it too.” Make sense? Of course not! … [Read More]
Create an Awesome Email Signature for your Gmail/Yahoo/MSN Email.
I often have clients asking me how to create a better, more effective html email signature for their gmail/yahoo/aol/msn email. Specifically, they want to know how to add images or social media links to their signature. The signature capabilities in these online email providers can be a little limiting, so I recommend a nifty browser… [Read More]
How Much Will a Website Cost?
This week I received an inquiry about a website design and the customer indicated that they wanted a 5 page website and they had a budget of $50-100. I take pride in trying to find the best solution for every budget but some people obviously have unreasonable expectations. I felt like telling her that I… [Read More]
Ignore these Web Design Conventions At Your Own Peril
Usability specialist, Jack Krug sums up web usability in the title of his book, “Don’t Make Me Think”. That is the bottom line; do not make it hard for your site visitors to find what they are looking for. The easiest way to that is to ensure your web site conforms to some simple web… [Read More]
How to Keep Your Customers Coming Back and Improve Customer Retention
Why do some businesses offer points, stamps or every tenth coffee for free? These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business… [Read More]
Is It Time for a Web Site Redesign?
Ever notice how sometimes a fresh coat of paint can revitalize a room in your house, the same thing is true with your website design. It is easy for small businesses to forget about their web site once it is all up and running. Like all your marketing materials, it is important to keep your… [Read More]
