Pinterest can be a great venue for marketing your business, but like all other marketing efforts it is important to know if your hard work is paying off. Does anyone even care about pins from your website? How many people have seen your pins? Is your website generating any traffic from Pinterest? If you are… [Read More]
Adding an XML Sitemap to your Website
XML sitemaps are a great tool to help ensure that your entire website gets crawled and indexed by search engines. An XML sitemap is hidden from your website visitors and is different than the sitemap that you provide for website visitors. A visitor sitemap is typically an orderly index of all your pages and is… [Read More]
What Happened to my LinkedIn Applications?!
This week LinkedIn updated my profile page to their new format. They have been rolling out the update for several weeks now, so if your profile hasn’t been updated already, you can expect it to be updated soon. The changes to the profile page give a crisp, clean overview of your professional story. The main… [Read More]
Have you signed up for Pinterest for business?
Recently Pinterest introduced new accounts and tools specifically for businesses. Now there are personal accounts for individuals and business accounts for businesses or organizations. Prior to the introduction of business accounts, commercial usage was actually prohibited on Pinterest. The new terms of service for business accounts allows commercial usage for business accounts only. Aside from… [Read More]
How to Schedule Facebook Posts
Keeping on top of your Facebook page can seem time consuming and overwhelming, but it doesn’t need to be. You may have found that too many posts at one time (that clutter up a feed) can be annoying and may get your page “unliked”, but you don’t have the time or the will sit on… [Read More]
Commenting Etiquette – How to Successfully Comment on Other Blogs.
Networking and online conversation are becoming critical elements of your online marketing strategy. Most people think of social media discussion when they think of online networking, but successful networking strategy also includes blog commenting. Blog commenting is an excellent way to position yourself as an expert and to build your brand online. As is the… [Read More]
How to Add a Facebook Send Button to Your Website or WordPress Blog
Facebook just released new share/connect functionality in the form of Send Button. The send button enables your site visitors to send your content directly to their friends as a private message. Unlike the share and like buttons, which post to a users wall, the send message may be more effective as it targets individuals or… [Read More]
How to Set Up a Personalized Facebook Username / URL
Finally Get Rid of Those Crazy Long Facebook Page URL’s In June 2009, Facebook introduced vanity URL’s (usernames) also called short urls or personalized URL’s for both your individual profile and for fan pages. When facebook usernames were first released there was a lot of promotion about the change and people rushed to get their… [Read More]
Flickr improves share functionality to include Facebook & Twitter
Do you use Flickr to store and organize your photos? Well, sharing these photos just got a whole lot easier. Previously you were only able to share your Flickr images with friends and family using email, but last week Flickr updated their share function to include popular social media. With this new functionality, you can… [Read More]
Blog More, Tweet More, Email More, Facebook Less
I just attended a great Webinar by Dan Zarrella and Hub Spot on the “The Science of Timing” (Knowing when and how to focus your social media marketing efforts to get the best response.) Dan identified the best times to send your tweets or post your blogs, update your facebook page and send your email… [Read More]
