Believing that “If you build it, they will come” might have worked in Field of Dreams and Wayne’s World 2, but as a small business owner you are probably finding that is not the case with your Facebook page. Does this sound familiar — you have a Facebook page and a few fans, but you… [Read More]
Improve Search Engine Rankings by Tweaking Your Title Tags
Title tags are one of the most important elements of your web page’s SEO. Title tags are the words you see at the top of the browser window and they are the words that are clickable on a search engine result page (SERP). This means that the title you chose can directly influence your click-throughs… [Read More]
How To Choose Images For Your Website
A picture is worth a thousand words or so the saying goes, so how much thought should you put into the pictures you use on your website, blog or e-mail newsletter? Pictures can be great assets to your website, but the wrong picture can create confusion and a poor quality photo can give the impression… [Read More]
Timeline for Facebook Pages – Are You Ready?
This past week Facebook announced that it will be launching the Timeline layout for Facebook Business or Brand Pages. You can adopt the new look now or wait until Facebook changes the look for you on March 30th, 2012. The changes are fairly significant and will definitely impact the way your Facebook Page works, so… [Read More]
Using Pinterest to Promote Your Business
Pinterest is a social network that describes itself as an on-line bulletin board, complete with push pins. Basically each user ”pins” the things they like, just as if they were pasting a magazine photo in a scrapbook or hanging it on a cork board. Pinterest is organized by categories including gifts (by price), home décor,… [Read More]
How To Get Your Blog Posts Read.
The majority of website users don’t read your content word by word, instead they scan quickly through the page reading a few words and sentences as they go. That means your site visitor will avoid large chunks of text and that may mean they are missing out on the awesome information you are sharing. Use… [Read More]
Why I Love WordPress And Why You Will Too!
My love affair with WordPress started a couple years ago when I worked on my first WordPress site. I was instantly enamored with the flexibility, functionality and ease of use. The first WordPress website I worked on was a blog, but I could see how a WordPress site could be adapted for almost any website… [Read More]
How to Use Hash Tags on Twitter
If you are active on Twitter you have probably seen hash tags … but are you using them? Hash tags are a keyword or keyword phrase that is preceded by the pound sign. For example, #socialmedia or #tipoftheday. Hash tags are used to organize and share your tweets with other Twitter users. Many users use… [Read More]
Viral Video Marketing – What We Can Learn From Super Bowl Commercials.
Well, it is almost Super Bowl Sunday and many people are just as excited to watch the commercials aired, as they are the actual game. Super Bowl ads are probably outside your marketing budget since, the estimated price for a 30 second spot, that reaches about 11 million viewers, is $3.5 million. I know the… [Read More]
9 Steps to a Bigger, Better Email List
An email mailing list is an excellent tool for cultivating relationships with potential and existing clients. So you may be asking, how do I grow my mailing list? I have put together 9 real world steps you can take to increase email list subscribers. 1. Offer a freebie. Give your site visitors a reason to… [Read More]
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